The Virginia Occupational Therapy Association (VOTA) is the state association that represents Occupational Therapists and Occupational Therapy Assistants who live and work in the Commonwealth of Virginia. Their mission is to increase public awareness about occupational therapy and its value in meeting diverse health and participation needs.
Last summer their leadership asked OMG to redesign their logo. The old logo was out of step with the group’s identity and lacking in personality. It had been in use for less than 10 years but already felt outdated, according to their leadership.
The challenge was to create a logo that would stand the test of time, that conveyed professionalism and passion, reflecting the occupational therapy mindset of hope and healing, while also identifying the state location—all while keeping the simple and clean look of the existing logo, that some members liked and were not anxious to change. You can read more on the evolution of the VOTA logo at our Case Study, available at: VOTA Case Study.
Identity and branding are crucial to a successful business, and sometimes difficult to get right. Your logo may be the first thing someone sees and if it doesn’t tell them who you are, quickly and succinctly, they may just move on to the next “thing”. Applying sound graphics principles and working through ideas from all involved parties, OMG’s team stands ready to work with you to brand or re-brand your organization!